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Summary:  

I cannot emphasize enough the importance of Essential Rock #4 Communication.  The quality of your communication greatly affects the health of your work organization and your family. 

So stay alert! Look for the presence of the 4 general root causes and behaviors of bad communication: 

1. 
   

   Selfishness - listening only to respond

   
   


2. 
   

   Unspoken Expectations - assuming people know what we are thinking or expecting

   
   


3. 
   

   Format - communicating with the wrong body language and tone, about the wrong problems, and in the wrong location

   
   


4. 
   

   Storytelling - filling in the gaps of missing information with our own assumptions

   
   

Application:

To overcome the 4 general problem areas of bad communication you can be intentional in following the 4 C’s of good communication: 

1. 
   

   Check your ego - be quick to listen and slow to speak by being an empathetic listener who seeks to understand others first

   
   


2. 
   

   Clarity - provide clarity to your message by creating a storyboard, highlighting the main points, and providing an avenue to learn more.

   
   


3. 
   

   Channel - pick the right mode of communication for your message so it can be received clearly by the audience

   
   


4. 
   

   Converse - Be intentional in providing an environment that fosters conversation, or an exchange of information.

   
   

References: 

1. 
   

   Covey, S. R. (1989). The seven habits of highly effective people: Restoring the character ethic. New York: Simon and Schuster.

   
   


2. 
   

   Patterson, Grenny, Maxfield, McMillian, Switzler. Crucial Accountability. New York: McGraw-Hill Education, 2013. Print.

   
   


3. 
   

   Patterson, Grenny, McMillan, Switzler. Crucial Conversations. New York: McGraw-Hill Education, 2012. Print. 

   
   


4. 
   

   The Holy Bible, English Standard Version. ESV® Text Edition: 2016. Copyright © 2001 by Crossway Bibles, a publishing ministry of Good News Publishers.