In this engaging episode, I sit down with Reza Hooda, who shares his remarkable journey from overwhelmed accountant to highly successful entrepreneur. 

He offers tailored advice on building a scalable and profitable business, focusing on how shifting from time-based to value-based pricing can transform service delivery. Reza recounts personal experiences of working long hours away from his family and the pivotal moment that pushed him to seek change and growth. 

This episode is a treasure trove of insights for those looking to optimize their professional service businesses and improve their work-life balance.

Reza delves into key strategies like the use of alternative pricing models, niche marketing, and leveraging content for lead generation. He emphasizes that understanding client value transcends the traditional metrics of time and cost, which is crucial for business owners looking to maximize profit and deliver superior service. 

Featuring practical examples, like his interaction with a barber and lessons learned from Uber's pricing model, Reza effectively translates his expertise into actionable advice for listeners eager to elevate their organizations.

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