DiscoverEat For The Planet with Nil Zacharias#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food
#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food

#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food

Update: 2025-02-13
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In this episode of Eat for the Planet, Matt de Gruyter, CEO and co-founder of Next Level Burger, discusses the brand’s significant progress since 2018, including the acquisition and turnaround of Veggie Grill, its ambitious expansion goals, and the evolving plant-based food landscape. Matt reflects on combating misinformation, balancing operational discipline with a strong work culture, and creating a sustainable, compassionate food system while emphasizing the critical role of leadership and persistence in driving long-term change.

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#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food

#191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food

Eat For The Planet