196: How One Mom Built a Thriving Business From Thrifted Finds with Whitney
Update: 2025-05-27
Description
What do you get when you mix a registered nurse, a passion for antiques, and a killer instinct for business? Meet Whitney Conard, founder of Conard & Co (formerly “Thrifty Whitney”), sharing her journey from estate sales to international sourcing, and building a serious vintage empire.
SHOW NOTES:
- Whitney started with a $300 goal—and built a thriving vintage business.
- How her rebrand to Conard & Co reflects her elevated vision and growth.
- How social media helped launch her business, but real success came from diversification.
- Why confidence in pricing is crucial—your items (and your time!) are worth it.
- She sources antiques from English Victorian dump sites—yes, really.
- She built her brand by learning, adapting, and staying endlessly curious.
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