Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table.

In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales.

Because the real reason people buy has nothing to do with a deadline and everything to do with what’s already happening in their lives. You’ll learn how to tap into urgency that feels relevant and compelling to your audience, plus two powerful tools we use inside Freedom Found Collective to increase conversions without cheapening the offer.

If you want to stop relying on discounts and start selling in a way that attracts the right buyers, this episode is for you.

Tune in To Learn:

• Why discounts didn’t notably increase our conversions—and what actually did


• How to create Urgency Themes that make your audience feel compelled to buy now


• The Quick-Win Timeline Promise and how it makes your offer feel instantly valuable


• How to replace ineffective launch tactics with strategies that attract higher-quality buyers

🚀 Next step: If you loved this deeper episode, you’re going to love The Copywriter MBA—our 5-day live training event starting February 10, 2025.

We’ll be covering how to sell more of your copywriting course, product, or program—without discounts or gimmicks.

➡️ Join us now at krystlechurch.com/copywritermba for free

**********

Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Resources & Follow:

***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast 

→ The KC Website: https://krystlechurch.com/ 

→ Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective 

→ Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom 

→ Follow on IG: https://www.instagram.com/krystle.church