Spencer Earp, MD for the EMEA region at global enterprise Pendo, discusses how tech can be adopted by traditional enterprises in this episode of Demystifying Tech.



Pendo helps clients to develop software products and serves Fortune 500 enterprises, B2B tech startups, educational institutions and healthcare systems. 



Earp joined the company a year ago from Salesforce and has a 25-year career behind him, building and propelling organisations’ European go-to-market strategies.



The episode:

• Defines a ‘tech mindset’ (00:59 )

• Explains why every business is now effectively a tech business (02:10 )

• Discusses Pendo’s research into the adoption of tech by traditional enterprises - link below (12:33 )

• Reveals the features, priorities, tools and strategies traditionally associated with tech companies which they should be looking to adopt (16:47 )

• Describes what a good product looks like (21:48 )

• Offers practical tips for businesses looking to embrace a tech mindset – ‘Tech Takeaways’ (24:12 )



'Traditional to Tech' report: 

https://www.pendo.io/resources/from-traditional-to-trailblazer-how-non-tech-companies-are-forging-ahead-with-digital-transformation/