#2 - Future of CPG Marketing: AI, Personalization, and CX | Jimmy Klein, Diageo Digital Leader
Update: 2024-11-15
Description
Join Miguel Machado for a strategic deep dive with Jimmy Klein, Global Digital Innovation Manager at Diageo, as he reveals how AI is reshaping product development, personalization, and marketing in the spirits and CPG industry. Discover how one of the world's leading beverage companies is preparing for the AI-driven future of consumer engagement and search marketing.
Key highlights:
- AI Product Personalization: Learn how FlavorPrint technology and AI-customized packaging are creating unique consumer experiences in CPG
- Search GPT Strategy: Master the emerging search paradigm that's disrupting digital advertising similar to early Google innovations
- Intellectual Property Protection: Implement frameworks for safeguarding brand assets while leveraging generative AI for marketing
- 2025 AI Roadmap: Exclusive insights into Diageo's strategic plan for AI implementation across the consumer journey
Essential for CPG marketing directors, brand innovation leaders, digital transformation executives, and marketing strategists navigating the intersection of AI and consumer goods. Get actionable strategies for implementing AI personalization while preparing for the revolution in search marketing that Search GPT represents.
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