2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers
Update: 2024-06-19
Description
Full show notes: https://dyf.link/episode141
In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.
You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.
This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.
I also talk about:
- The true cost of acquiring clients and why expecting them to be free can hurt your business
- The importance of tracking and understanding your numbers to gain control over your client acquisition process
- How opportunity cost plays a crucial role in your lead generation efforts
- Practical strategies to shift your mindset and approach with client acquisition
- Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources
Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.
Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer
Comments
In Channel
![[Coaching: Maia #24] Maia’s Final Episode + Reflecting on the Journey to 6 Figures](https://image.simplecastcdn.com/images/8acf69d7-4265-4eef-8fe3-62b79927e2c8/36750ccc-3595-4aa7-ba41-03eec22d5c83/3000x3000/maia-ep-24-square.jpg?aid=rss_feed "[Coaching: Maia #24] Maia’s Final Episode + Reflecting on the Journey to 6 Figures")
![[Coaching: Maia #23] Vacation Planning Win and New Client Acquisition Model + Reflecting on Business Growth](https://image.simplecastcdn.com/images/8acf69d7-4265-4eef-8fe3-62b79927e2c8/7fdce23d-ee43-416f-ad86-b96d667e724e/3000x3000/maia-ep-23-square.jpg?aid=rss_feed "[Coaching: Maia #23] Vacation Planning Win and New Client Acquisition Model + Reflecting on Business Growth")
![[Coaching: Maia #22] Building a Social Media Community, Coaching Program Improvements + KPIs and Checklists for Engagement](https://s3.castbox.fm/4f/9c/f6/b75188fd6471f2cdca262dd5d2c3f5f532_scaled_v1_400.jpg "[Coaching: Maia #22] Building a Social Media Community, Coaching Program Improvements + KPIs and Checklists for Engagement")
Download from Google Play
Download from App Store
United States00:00
00:00
x
