#2 SANDRA TIELEMANS & IVANEL PEREZ BOLIVAR - Leveraging Behavioral Science in Experience Design
Description
In this episode, Sarah Claeys (from Emakina, an EPAM company) delves into the powerful synergy between behavioral science and experience design within marketing. She speaks with Sandra Tielemans (from Proximus) and Ivanel Pérez Bolívar, from Emakina) to understand how strategic design choices, informed by behavioral principles, can profoundly influence consumer interactions and decision-making. Together, they explore practical examples of how fine-tuned design elements can dramatically enhance user engagement and conversion rates.
Gain insights into the methodologies for integrating behavioral insights into digital interfaces and physical spaces to create compelling, user-centric marketing campaigns. Learn how to harness the subtleties of behavioral science to innovate your approach to experience design, ensuring your marketing strategies resonate deeply and drive meaningful actions. This episode is invaluable for marketing professionals and Experience Designers seeking to elevate their craft through the lens of behavioral insights.
United States
