2. A tale of two religions: Bollywood & Cricket with Venky Mysore, CEO of KKR & Red Chillies Entertainment

Update: 2021-07-22

Description

You have probably heard before that there are two religions in India that truly unite its population of 1.3 billion people: Bollywood, and cricket. Whilst it is entertainment for the fans, both industries can mean serious business for brands and producers alike.

In today's episode of Inside India, Ben Hayward is joined by Venky Mysore, CEO of Red Chillies Entertainment and Managing Director of the IPL cricket franchise, Kolkata Knight Riders. Venky's understanding of the Indian audience and his story of building two of the biggest entertainment brands in the country alongside the king of Bollywood Shah Rukh Khan offers a fascinating insight into the world of media consumption for a generation of new Indians. Join us as we explore India through the lens of Venky's story and how he plans to export Bollywood and cricket to audiences all over the world.

Comments

In Channel

Dreaming Big: The incredible journey of India’s largest mattress manufacturer - with Rahul Gautam, Chairman and Managing Director of Sheela Foam

2022-08-1027:34

12. Fixing the US’s debt conundrum with an Indian built tech application with Avi Patchava, CEO and Co-Founder of Bright Money

2022-07-0634:40

11. India’s Third Wave Moment: Exploring India’s burgeoning coffee culture with Matt Chitharanjan, Co-Founder at Blue Tokai Coffee Roasters

2022-06-0128:35

10. Analysing the rapid growth of the Indian Aviation Industry with William Boulter, Chief Commercial Officer at IndiGo - India’s leading low-cost airline

2022-05-0331:48

9. Transforming the way India consumes with Lizzie Chapman, CEO & Co-Founder of ZestMoney

2022-04-1934:07

8. A different take on the India Growth story with Ben Merton, tech entrepreneur and CEO of Unifize

2022-04-0632:23

7. India’s rising relevance through the lens of a journalist with Benjamin Parkin, South Asia Correspondent at Financial Times

2022-03-2331:19

6. India emerging as the next MedTech destination with Himanshu Baid, Managing Director, Poly Medicure

2021-09-2736:20

5. Tackling India’s Covid-19 testing problem with Avani Singh, Founder of SpiceHealth

2021-09-0320:38

4. India's strategic position in the world today with Lord Karan Bilimoria, Founder of Cobra Beer

2021-08-1730:16

3. India's digital revolution with Sanjeev Bikhchandani, Founder of Info Edge

2021-07-2227:46

2. A tale of two religions: Bollywood & Cricket with Venky Mysore, CEO of KKR & Red Chillies Entertainment

2021-07-2242:02

1. Growth of the Indian consumer with Jasper Reid, Founder of International Market Management

2021-07-2232:34

00:00

2. A tale of two religions: Bollywood & Cricket with Venky Mysore, CEO of KKR & Red Chillies Entertainment

#box-pro-ellipsis-176047655660983{-webkit-line-clamp:2;}2. A tale of two religions: Bollywood & Cricket with Venky Mysore, CEO of KKR & Red Chillies Entertainment

2. A tale of two religions: Bollywood & Cricket with Venky Mysore, CEO of KKR & Red Chillies Entertainment

Ben Hayward

2. A tale of two religions: Bollywood & Cricket with Venky Mysore, CEO of KKR & Red Chillies Entertainment