In this episode, we'll delve into the essence of messaging and why it's crucial for your startup. We'll also explore the three fundamental questions and four types of clarity you need to use to uncover the heart of any offering. Oh, and what does Finding Nemo have to do with everything?

This episode's special offers:

• bit.ly/goempirenow


• bit.ly/topshelf02

For our tool promotions, we always start by handpicking tools we genuinely love, and only after that do we track down the affiliate links to help power the podcast.

Zach's Links:

• Get My Message Clear: A Workbook to Find Clarity - https://zachmessler.com/get-my-message-clear

• Here's why your message isn't resonating - https://zachmessler.com/heres-why-your-message-is-not-resonating

• The simple way to make emotion work in your marketing - https://zachmessler.com/emotion-in-marketing

• Sell the Problem is terrible advice. Here's why. -  https://zachmessler.com/sell-the-problem-is-terrible-advice-heres-why

About Zach:

Some of the greatest things to ever happen… won’t. Zach Messler wants to change that. See, Zach had a 20-year career in technology product marketing, teaching non-technical sales pros to explain complex software to executive buyers. As attention spans and buying behaviors evolved before his eyes, Zach learned first-hand about the importance of being heard…and how to
achieve it. A messaging and positioning adviser with a knack for what to say and how to say it, Zach believes some of the greatest things to never happen, should. And it’s the power of messaging that makes all the difference.

If you’re a founder or marketer in B2B tech with a complex solution, connect with him. You won’t be sorry you did.