Sex vs. Athletic Competence: Exploring Competing Narratives in Marketing and Promoting Women's Sports

Kristin Bernert, Regina Sullivan, Mary Jo Kane, Heather Maxwell

April 17, 2007

The Tucker Center Spring 2007 Edie Mueller Distinguished Lecture, Sex vs. Athletic Competence: Exploring Competing Narratives in Marketing and Promoting Women's Sports, was held Tuesday, April 17, 2007 at Cowles Auditorium in the Hubert H. Humphrey Center on the West Bank of the U of M Campus. The presentation featured a dynamic panel of experts with diverse professional, educational, and research-based backgrounds who share a common interest in women’s sports. These distinguished panelists examined various philosophies and strategies surrounding the ways in which collegiate and professional women's sports are marketed and promoted, as well as the effectiveness of those strategies in light of innovative research being conducted by the Tucker Center. Panelists included: Kristin Bernert, Vice President of WNBA Team Development, Regina Sullivan, Senior Associate Athletic Director at the U of M, Professor Mary Jo Kane, Director of the Tucker Center and the School of Kinesiology, and Heather Maxwell, Tucker Center Research Assistant.