201: Four Areas To Focus in B2B Marketing w/ Andrew Hoerner
Update: 2022-03-28
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Andrew Hoerner, a fractional SaaS CMO joins the podcast. He shares the areas working for him right now in B2B SaaS marketing and how to apply them to your marketing function. Andrew discusses a recent rebrand he took a company through, influencer marketing programs he's launching, why marketers need creative space each week, and how to create brand evangelists within your company.
Andrew's LinkedIn: https://www.linkedin.com/in/andrewahoerner/
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