DiscoverIf You Market202#: Killer Buyer Personas, with Jim Kraus
202#: Killer Buyer Personas, with Jim Kraus

202#: Killer Buyer Personas, with Jim Kraus

Update: 2024-01-17
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On this episode of the If You Market podcast Jim Kraus talks with us about buyer personas and their ‘5 Rings of Insight’ process.

Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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202#: Killer Buyer Personas, with Jim Kraus

202#: Killer Buyer Personas, with Jim Kraus

Sky Cassidy (CEO) of MountainTop Data