#202: Online Course Creation Launch Success: Revenue vs. Profit
Description
What is your business making?
Should you be measuring your revenue or your profit when launching the online course you painstakingly created?
A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.
It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?
You could end up choosing a strategy that has you losing money if you aren’t careful.
Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/digitalcoursecreatorguide) for daily tips and ideas
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