The 2025 motorcycle market decline is a pressing issue, with U.S. sales down 9.2% as of October 2025 and European sales dropping 7.8% in the year's first half. Contributing factors include the implementation of new Euro 5-plus regulations, economic uncertainty, and higher interest rates, which have made financing more costly. Additionally, tariffs have influenced consumer purchasing decisions, and Harley Davidson's waning market share exacerbates the situation. While there are pockets of growth among certain brands and markets, the overall motorcycle market decline poses challenges that manufacturers must address to remain competitive.

Send us a text

Support the show

Thanks for listening! Follow us on FaceBook. Leave a review on Apple Podcasts, Podchaser or your favorite podcast app.

Click the "Send us a Text Message" link above to send us your questions, comments, and feedback on the show! Please make sure you leave the podcast title. Or if you prefer to leave an audio message, leave us a voicemail on our website!

Subscribe to our newsletter to keep up to date on the latest from the show.

We sometimes use affiliate links in our content. This won’t cost you anything extra, but if you purchase something from one of the links, we may earn some money for coffee. As an Amazon Associate, I earn from qualifying purchases.

Looking to start a podcast of your own? Get a $20 credit on any paid plan with Buzzsprout.

We host our podcast website https://www.throttleandroast.com with PodPage. Sign up with them to host your podcast website & it automatically can pull your podcast feed from Buzzsprou...