"We can't keep Star Wars items on the shelf.”

Between 1978 and 1980, the marketing blitz of Star Wars toys and memorabilia was unlike anything previously experienced by both consumers and retailers.

From Darth Vader figures, to TIE Fighters and X-Wings, to the massive Death Star Space Station, many of the exciting toys Kenner released during the holiday season sold out as quickly as they arrived.

Longtime collector and writer Ron Salvatore reflected on Kenner’s impact on the holidays, in an article for the Star Wars Collectors Archive site,

Join host David Quinn for a conversation with Ron about this must-read Christmas article. And hear accounts and news stories that offer a peek into the frenzied retail world during that time, in which Star Wars toys topped wishlists across the country and around the world.

And hear Ron’s humorous and insightful reporting of this story, in his own words.

This is the perfect way to kick off the holidays for Star Wars fans and collectors. And this is Star Wars: Prototypes and Production!

*Photos courtesy of Ron Salvatore and The Star Wars Collectors Archive

If you’d like to read Ron’s article and view some wonderful photos of Christmases past, click the link below:
http://blog.theswca.com/2023/12/the-hottest-thing-agoin-is-star-wars.html

To Listen to the Episode on the Prototype Archives Site:
https://www.prototypearchives.com/podcast

Links to the Episode on Various Podcast Platforms:

APPLE PODCASTS:
https://podcasts.apple.com/us/podcast/star-wars-prototypes-and-production/id1448205460

YOUTUBE MUSIC/PODCASTS:
https://music.youtube.com/playlist?list=PL7UruGWpd8qKrObL8-DSLekomB8GuB1VT

SPOTIFY:
https://open.spotify.com/show/744L0XQhmpXn2AZeaxUhOZ

CASTBOX:
https://castbox.fm/channel/Star-Wars%3A-Prototypes-and-Production-id1904296?utm_source=website&utm_medium=dlink&utm_campaign=web_share&utm_content=Star%20Wars%3A%20Prototypes%20and%20Production-CastBox_FM

STITCHER:
https://www.stitcher.com/show/1054209

PANDORA:
https://www.pandora.com/podcast/star-wars-prototypes-and-production/PC:1001054209

PODBEAN:
https://www.podbean.com/podcast-detail/u4ywr-80960/

AMAZON MUSIC:
https://music.amazon.com/podcasts/c98fb265-c233-43d9-ae3b-1102bfb03e45/star-wars-prototypes-and-production

PLAYERFM:
https://player.fm/series/2473540

SOUNDCLOUD:
https://soundcloud.com/david-quinn-908355451/tracks

PODVINE:
https://podvine.com/podcast/star-wars-prototypes-and-production

iHEART:
https://www.iheart.com/podcast/256-star-wars-prototypes-and-p-31050806/

https://podcasts.apple.com/us/podcast/star-wars-prototypes-and-production/id1448205460