204: It's Time to Eliminate "Just Because" Marketing w/ Jim Holben
Update: 2022-04-25
Description
Jim Holben, the CMO at Applied Visions joins the podcast. He breaks down why marketing teams should move away from SEO and long-blogs and instead shift their focus to marketing activities that build a brand. From organic LinkedIn to podcasting, Jim explains what it takes to be successful with this strategy and how to get buy-in from your executive leadership team.
Jim's LinkedIn: https://www.linkedin.com/in/jim-holben
AVI's Website: http://avi.com/
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