#204 How Data Analytics Create Champions - José Gandarillas, Founder of KPI Football
Update: 2025-08-11
Description
Welcome to episode 204 of Sports Management Podcast.
Today’s guest is José Gandarillas – the founder of KPI Football.
In this episode you will hear the story of how José took a football team from struggling to champions using data analytics.
You will also learn:
- José’s journey from industrial engineer to sports entrepreneur
- The time he was managing one of Chile’s most iconic football clubs
- How covid almost changed everything
- How AI will impact the football industry
And much more!
Time Stamps:
00:30 Football KPI Overview & Founding
01:38 Data Analytics Methodology
11:34 Technology & AI Implementation
17:04 Jose's Professional Background
22:41 Future Plans & Market Expansion
24:33 Challenges & Obstacles
26:14 Networking & Industry Recommendations
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