204. Dangerous copywriting strategy alert: you can't rely on SEO for landing clients
Description
The title of this podcast episode might sound dramatic, but it’s 100% true.
There are copywriting experts touting this strategy. It’s so incredibly risky and, well, Nicki and Kate don’t want this strategy to put your copywriting success at risk.
Because this strategy sounds good.
The idea is that, if you can get your copywriting portfolio to show up in search results when people Google “copywriters” or copywriting in your specific area, then clients will just come to you.
That sounds great, doesn’t it?
But here’s the thing: you can’t rely on SEO for landing clients.
On this episode of the Build Your Copywriting Business podcast, Nicki and Kate both get a little fiery. Because this strategy is truly dangerous. It’s a recipe for not hitting your copywriting goals.
Listen now to hear why this strategy is such a bust and where you should focus your time instead.
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Mentioned in the Episode
- Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice
- Ep. 10: Your Ideal Clients Want You to Pitch Them
Related Links
- SEO Copywriting Guide for Search Result Ranking Success
- Ep. 93: The SEO Copywriting Myth
- SEO Copywriting & Strategy 101: How to Write SEO
- Ep. 84: When to Break the Copywriting Niche Rule
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