To create visibility for your business you must be able to position yourself and your company as expert resources.  Through that process you can earn attention, trust and visibility.  But how is that accomplished?  Welcome to the party industrial marketing!  In this idea episode Joe Sullivan from Gorilla 76 breaks down ways that manufacturers can take the lead and be in control of so much of their destiny in the future.

Joe covers many areas including:

• Knowing your audience
• How to talk about and overcome "resistance" 
• New ways to conduct market research
• Marketing and sales convergence 
• How to engage subject matter experts to build value
• Knowledge extraction day
• Deliver value without selling
• The true purpose of marketing for manufacturing

Joe brought his A game in this conversation and it is chocked full of wisdom and insight that you can act on today.  The bottom line is that if you are trying to reach new levels of growth you need to know how your audience consumes information, how they make buying decisions and then meet them where they are rather than forcing the way you want to sell on them.

We highly encourage others to connect with Joe and the team at Gorilla 76 as they are making a significant impact on industry and their solutions could be the next move that sets you apart in the market.

Guest: Joe Sullivan - Thinker & Founder @ Gorilla 76

Joe's Recourses:
Gorilla 76 Industrial Marketing Learning Center
The Manufacturing Executive Podcast

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Host: Chris Grainger
Executive Producer: Adam Sheets
Podcast Editor: Andi Thrower