Too many business owners are trying to use AI as a shortcut to fire people instead of using it to multiply the output of their best people. And that mindset is killing their growth.

Matt Leitz has been building automation systems for 7- and 8-figure companies long before AI went mainstream. He's seen inside the machines powering 9-figure brands… and the truth is simple: automation isn't optional anymore. If you want to scale, you need a business that compounds output without requiring more of your time.

Matt breaks down how to use AI as leverage — not as a crutch. He shares where founders get stuck, which systems create the highest ROI, how to turn funnels profitable even when ads lose money on day one, and how to build automations that drive revenue for years.

If you've been trying to figure out how to integrate AI without breaking your business, this conversation will completely reset your framework.

 

 

Key Takeaways

00:00 Intro

01:36 You're Thinking About AI All Wrong

02:54 AI Agents and Chatbots

05:24 Start With Strategy, Not Technology

08:09 Why You Shouldn't Automate Reporting

11:22 Prompt Engineering is Easier Than You Think

16:04 How To Build & Leverage Custom GPTs

20:41 Collaborating With AI For Better Results

27:10 AI Tool that Boosts Sales Rep Performance

30:06 Why Tool-Hopping Slows Your Growth

31:50 Why Automation Is Required To Scale Big

35:35 Are Traditional Marketing Funnels Dead?

41:03 When to Focus ON or IN the Business

45:42 The Real Path To Scaling Ad Spend

54:03 Lead Offers vs. Maximizer Offers

01:02:06 Protecting Your Time Above Everything Else

 

 

Watch on YouTube:

https://youtu.be/F96ncjHK8jI 

 

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