Writing and Publishing for Business Growth

In a recent episode of our podcast, we had the pleasure of speaking with Melanie Herschorn, the founder and CEO of Big Impact Books. Melanie shared her extensive knowledge on writing, publishing, and promoting books, particularly for business professionals such as attorneys, wealth advisors, and business owners. This blog post delves into the key themes discussed in the episode, offering detailed insights and actionable advice for aspiring authors looking to leverage their books for business growth and thought leadership.

Melanie emphasizes the necessity of having a clear purpose before embarking on the journey of writing a book. She advises aspiring authors to consider their motivations: generating business, establishing credibility, or sharing expertise. Understanding your end goal is crucial, as it shapes both the content and marketing strategy of your book. Melanie suggests that potential authors start by identifying common questions they receive from clients or audiences, which ensures the material is relevant and valuable to readers. By focusing on these key questions, authors can create a structured outline that guides their writing process, making it less daunting.

One of the key points Melanie makes is that a book should not be seen as an end in itself but as a means to an end. She recounts a success story of an author who printed only 12 copies of her book, sending them to potential clients, which resulted in substantial business growth. This illustrates that the impact of a book is not solely measured by sales but by how effectively it is used to generate leads and opportunities. Melanie encourages authors to think creatively about how to use their books, such as offering the book as a lead magnet, creating supplementary materials, or developing online courses. For more information and resources, listeners are encouraged to visit yourbigimpactbook.com and explore the offerings available to support their writing journey.

About Melanie Herschorn:

Melanie Herschorn wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for professionals, business owners, consultants, and speakers globally, she’s on a mission to support and empower authors to share their message with the world. Her experience as a celebrity publicist, award-winning Journalist, and long-time entrepreneur, gives Melanie a unique 360-degree view to guide her clients to create brand awareness, sell books, and position themselves as subject matter experts. Her new book, Make a Big Impact with Your Book, is out now.

About Big Impact Books:

Whether your goal is to inspire, educate or entertain, Make a Big Impact with Your Book equips you with strategies to make your mark as an author.

This is your roadmap to achieving long-term success in the competitive world of publishing, whether you're in the midst of writing, or you're already published and have seen little traction.

Inside you'll find expert insights for building awareness and credibility in your field, targeted marketing techniques and innovative ways to reach your audience, and much more!

 

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Links Mentioned in this Episode:

Want to learn more? Check out Big Impact Books website at

https://yourbigimpactbook.com/

Check out Big Impact Books on Amazon at

https://www.amazon.com/Make-Big-Impact-Your-Book/

Check out Melanie Herschorn on LinkedIn at

https://www.linkedin.com/in/melanie-herschorn

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