Mastering Sales: Embrace Authenticity and Build Meaningful Connections

In a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Justine Beauregard, a seasoned sales strategist and the voice behind the "People Over Profits" podcast. Their discussion centers on the significance of building authentic relationships in sales, emphasizing a sales approach that aligns with one's personality. Justine shares her journey, influenced by her entrepreneurial grandmother, which led her to discover that her ability to connect with people was her greatest asset in sales. This realization shaped her belief that sales can be an authentic expression of care for others.

Justine's core philosophy, "people over profits," underscores the importance of prioritizing relationships for sustainable business growth. She advises sales professionals to focus on understanding and catering to the needs of others, creating meaningful interactions that lead to successful outcomes. Justine also addresses common sales anxieties, encouraging entrepreneurs to view sales as a conversation rather than a transaction. By shifting their mindset and actively listening, individuals can alleviate the pressure associated with traditional sales tactics and foster a more relaxed atmosphere.

To support entrepreneurs in enhancing their sales skills, Justine offers various resources, including her podcast and a 14-day sales challenge. She also hosts speed networking events to help individuals practice their networking and sales skills in a supportive environment. By embracing these principles and leveraging available resources, entrepreneurs can transform their approach to sales, making it a more natural and rewarding part of their business journey.

About Justine Beauregard:

Meet Justine. She’s an expert sales coach + trainer who can help you close more sales with fewer objections by designing a sales process that fits you. She’s known for her ability to create meaningful connections and value quickly and has helped her clients reach up to 2,300% higher revenue in under 6 months.

 

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Links Mentioned in this Episode:

Want to learn more? Check out Justine Beauregard's website at

https://www.justinebeauregard.com/

Check out Justine Beauregard on LinkedIn at

https://www.linkedin.com/in/justinejbeauregard/

 

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