#206 Employer Branding Budget for 2026 – Budgeting Tips For Story-Driven Plans
Description
In this episode of the Story-Driven Business Podcast, Susanna explains why budgeting employer branding for 2026 is essential for winning business leaders.
Every employer has an employer image, but a true employer brand only exists when people feel an emotional connection. Without strategic investment, your image will be shaped by others, from employees to ex-employees, and from competitors to job seekers — and not always in your favour.
Susanna shares a practical breakdown of what real story-driven budgeting looks like, including strategy and planning, creative assets, tools, resources, strategic partners, employee advocacy and thought leadership.
She also reveals how proper budgeting leads to measurable employer branding ROI through relevant, business-driven goals and objectives, creating a competitive advantage.
You'll learn:
- What to include in your 2026 employer branding budget.
- Why cutting EB budgets creates hidden, long-term costs.
Show notes are available for you here: https://modernemployerbrand.com/podcast206
Inclusive, a free Cheat Sheet for download to help you plan what you need to budget for 2026. Available in the show notes.
United States
