207. From Managing Partner to Startup CEO: Mariana Hagström (Avokaado) on Automating Legal Workflows, Building AI That Replaces Repetition (Not Humans) & Why Corporate Professionals Must Learn to Trust AI
Description
Mariana Hagström is the Founder and CEO of Avokaado. Based in Estonia, Avokaado’s cloud-based contract lifecycle management (CLM) platform automates drafting, oversight and workflows. With over €2M raised from Tera Ventures, ParticleX and others, Mariana’s scaled a legal tech tool that is used not only by law firms, but also companies of various sizes across the globe. A 2020 European Woman of Legal Tech, she’s a vocal advocate for AI in legal teams, ethical innovation, and empowering women in tech, bringing Baltic grit to a global stage.
On this episode we talk about:
- Avokaado origin story and Mariana’s career transition
- Avokaado’s role in automating contracts and navigating AI adoption challenges
- Insights from raising €2M+
- Mariana’s vision for AI-driven legal future
- How to balance AI and human intelligence
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