DiscoverWorld's Greatest Business Thinkers#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)
#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)

#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)

Update: 2025-02-19
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Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns.

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#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)

#21: How to Create the Most Effective Marketing Campaigns (with Les Binet, World-Renowned Expert in Marketing Effectiveness)