Listen Top Shows Blog

#21: Tricia Weener - former CMO at Kone and HSBC

#21: Tricia Weener - former CMO at Kone and HSBC

Update: 2023-08-31

Share

Description

Tricia Weener has an extraordinary range and depth of marketing expertise. We talk about what it’s like to lead marketing at global companies, lessons learned from managing her own agency, advice on becoming a highly effective marketer, and more.

(0:00 ) Introduction

(0:47 ) How she got started in marketing

(7:29 ) Starting her own business

(12:04 ) How to become a highly effective marketer

(19:26 ) Transitioning to Kone

(23:17 ) Managing marketing at a global company

(29:30 ) Justifying marketing investments and measuring performance

(35:29 ) Thoughts on the future

Learn more:

https://generogrowth.com/

https://www.linkedin.com/in/tricia-weener-8369735/

Comments

In Channel

#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson

2023-10-2743:40

#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren

#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren

2023-10-1940:55

#27 Saeid Esmaeilzadeh - no-bullshit approach to building and investing in companies

#27 Saeid Esmaeilzadeh - no-bullshit approach to building and investing in companies

2023-10-1344:35

#26 Lisa Gilbert - building a global brand at the world's biggest startup

2023-10-0535:12

#25 Byron Sharp - how marketing really works

#25 Byron Sharp - how marketing really works

2023-09-2848:10

#24: Thomas Floberg, Microsoft Sweden's COO on remote work, leadership and AI

#24: Thomas Floberg, Microsoft Sweden's COO on remote work, leadership and AI

2023-09-2134:01

#23: Erik Modig - Stop making these marketing mistakes

#23: Erik Modig - Stop making these marketing mistakes

2023-09-1343:46

#22: Unpacking foodora's growth journey with CEO Hans Skruvfors

#22: Unpacking foodora's growth journey with CEO Hans Skruvfors

2023-09-0745:42

#21: Tricia Weener - former CMO at Kone and HSBC

#21: Tricia Weener - former CMO at Kone and HSBC

2023-08-3138:35

#20: Tuva Palm - technology, growth and building great products

#20: Tuva Palm - technology, growth and building great products

2023-08-2441:40

#19: Konrad Bergström - electric boats, headphones and Sweden's fastest growing company

#19: Konrad Bergström - electric boats, headphones and Sweden's fastest growing company

2023-07-1438:43

#18 Picnic - reinventing a 30-year old restaurant brand

2023-07-0436:50

#17 Wolt - growing to 25 countries and €7 billion exit

#17 Wolt - growing to 25 countries and €7 billion exit

2023-06-2936:09

#16: Perlego - raising $65 million to build the 'Netflix of textbooks’

#16: Perlego - raising $65 million to build the 'Netflix of textbooks’

2023-06-2232:22

#15 Managing hype, growth and iconic brands in the food space

#15 Managing hype, growth and iconic brands in the food space

2023-06-1632:42

#14 Chris Walker - rewriting the B2B marketing playbook

#14 Chris Walker - rewriting the B2B marketing playbook

2023-06-0942:26

#13: Ruokaboksi - the ups and downs of building a hypergrowth startup

#13: Ruokaboksi - the ups and downs of building a hypergrowth startup

2023-05-1639:51

#12 Framery - creating a category and 150m€ business

#12 Framery - creating a category and 150m€ business

2023-05-1136:39

#11 - Per Holknekt on building an iconic fashion brand and 43 other companies

2023-05-0433:52

#10 - Future-proofing your growth with data

#10 - Future-proofing your growth with data

2023-04-2737:38

00:00

00:00

x

#21: Tricia Weener - former CMO at Kone and HSBC

#21: Tricia Weener - former CMO at Kone and HSBC

Genero