#21 - Steve Kirby - Growing a Streetwear Brand
#21 - Steve Kirby - Growing a Streetwear BrandUpdate: 2024-07-09
Description
Steve Kirby is the Founder & Creative Director of WNDRR, an Australian premiere streetwear brand. Now in its 8th year, WNDRR has established itself as an iconic staple within the thriving landscape of the Australian hip-hop culture.
On this episode Steve takes us along his professional journey, the balancing act of commercialisation and creative expression, how lifecycles are broken down to 7-year blocks, how social media has changed the way brands are launching, their power dynamics with retailers and so much more.
Follow Steve on Instagram: @kirbsone
Follow WNDRR on Instagram: @wndrr
Visit WNDRR’s website: wndrr.com
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Follow Future History on Instagram: @futurehistoryx
Follow Wayne Lim on Instagram: @wayofwayne
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