22: Shifting the mindset away from Sales Enablement to Demand Creation
Update: 2022-10-06
Description
Historically, our good friends in sales have believed that the purpose of marketing is for us to provide materials for them so that they an be better at sales. As marketers, we have actually relied on sales to do marketing.
In recent years, B2B buying has fundamentally changed. B2B buyers want to buy on their own terms in the same way they would purchase any other product. Aka.. they will reach out when they are ready.
This means that we as marketers need to make resources more regularly available to buyers before they come in contact with sales.
In this podcast we jump into the specifics of how to repurpose common content pieces typically used by sales to drive demand.
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