22. Spirit, Stigma, and the Rise of Secondhand Fashion in Mongolia
Update: 2025-05-15
Description
What happens when traditional beliefs meet modern thrift culture? In this episode, we explore how Mongolia’s secondhand fashion scene is evolving, from the stigma of komissiin baraa to the rise of trendy thrift shops like Toirog.
Many Mongolians believe that clothes carry a person’s energy or their hiimori, or life force - making secondhand fashion both spiritually complex and socially loaded.
The host Dono also shares a personal journey into thrifting, while unpacking how younger generations are redefining secondhand as stylish, sustainable, and meaningful.
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