22. Your Core Brand Values - How & Why to Define Them
Update: 2022-03-28
Description
What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.
We'll cover:
- Why we need core values
- How to find your core values in business
- How to write brand values in a way that's meaningful to your customers and team members
- Brand values examples from my business and my clients
- How a brand values simple definition guide influences brand voice, marketing, and brand design
- The impact of your core brand values on brand behaviour and brand alignment
Take a listen!
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Resources mentioned:
- Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
- Values Activity
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Important info:
Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!
Want to know how I can personally help your business? Work with team Emma Givens Content & Copy
Check out our Brand Messaging Bible Experience.
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