Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously.

(0:00 ) Once you see it, you can’t look at the world the same

(0:54 ) Electric cars

(2:02 ) Only obvious in retrospect

(4:16 ) Second Life

(7:10 ) Perspective of time

(10:10 ) Too many choices in products

(14:30 ) Typewriter

(18:20 ) Video conferencing

(19:43 ) Mobile phones

(21:11 ) Rory as an early adopter

(24:05 ) Electric bike

(27:00 ) More electric cars

(32:22 ) Derek Sivers

(33:01 ) Wealth accumulation

(36:10 ) The problem with blockchain

(37:17 ) Elon Musk buying Twitter

(39:41 ) Rory’s problem with Amazon Prime

(43:51 ) Similarities between Elon Musk and Steve Jobs

(46:23 ) James Watt invented the horsepower

(48:11 ) Conservatism but open

(51:23 ) How you present information to people has a bearing on how it’s acted upon

(52:00 ) Rory’s color lesson

(54:14 ) What makes for a good story?

(57:03 ) Self-deception is an essential evolutionary function

(58:55 ) Is creativity good for mental health?

(1:01:49 ) Rory’s neuroticism

(1:02:30 ) Nuance on Twitter

(1:06:43 ) Nature vs. nurture

(1:10:46 ) American belief “life is capable of continuous improvement”

(1:15:40 ) Fame’s benefits

(1:19:46 ) A case against niching down

(1:22:00 ) Personal brand

(1:27:54 ) Connecting with Rory

(1:29:30 ) Meeting celebrities… “Was he/she nice?”

(1:34:31 ) Trump the silverback gorilla?

Connect with Rory – https://twitter.com/rorysutherland

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