227. Hybrid Publishing 101 with Tanya Hall
Description
In this episode, I’m joined by Tanya Hall, CEO of Greenleaf Book Group and author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry. Tanya has helped countless authors—including multiple New York Times bestsellers—navigate the publishing world and build lasting influence through their work.
We dig into what hybrid publishing is, how it’s different from self-publishing, and why positioning and distribution are such key pieces of a book’s success. Tanya also shares how writing her own book shaped her leadership, the emotional challenges authors face during the process, and how to create real momentum around your launch.
If you’re considering hybrid publishing for your book, this conversation will give you a clear, honest look at how to make your book work for you.
Learn more about Tanya:
Book recommendation:
- On the Road, by Jack Kerouac
- Factfulness: Ten Reasons We're Wrong About the World--and Why Things Are Better Than You Think, by Hans Rosling
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