229. Baking it Down - Why You Should Do the Reels Collab
Description
🎥 Do the Reels Collab - And here’s the reasons why you should.
In this week's Baking it Down Podcast - Episode 229 - Do the Reels Collab, we're hypin' up the marketing behind the Blind Baker Reels Collab on September 26.
✅ Register here:
🎥 This cookie collab is different from the others we've run this year for 1 simple reason: it's video-based.
Instead of posting an image of a logo-turned-cookie for the Main Street Collab or posting a selfie like we did for the Meet the Baker Collab, this Blind Baker Collab has bakers recording themselves.
✍️ Here's the breakdown - participants in this cookie collab with blindfold themselves and hit RECORD as they pipe a jack-o'-lantern onto a white iced circular sugar cookie (I’ll provide an inspo pic).
Then, on September 26th at 11:00 AM EST, bakers will post that video to their Instagram using the hashtag #SCMCollabCircle (note the 2 L’s in collab) and spend the next hour engaging with other Reels. 📼 Instagram converts all videos to Reels, so all ya gotta do is upload the video, add the caption, and post.
📉 But this Blind Baker Collab will be the lowest attended cookie collab we host this year. Why? Because folks hate recording themselves on video. But in a video-first social media sphere, this is the piece of content that will push the needle for your post reach.
🤳 It's a Reels world, and we're just livin' in it.
Vertical videos are the marketing flavor of the month, and based on TikTok's extreme popularity over the last Covid-confined 5 years, it's not looking like it's going to let go of the limelight anytime soon.
Video (all video, not just vertical video) should be a part of your marketing content creation schedule each week because...
- 📹 Watchability - Our audience prefers to digest content via video versus text on a web page.
- 📹 Conversions - Adding a marketing video to a landing page can increase conversions by over 80%.
- 📹 User Generated Content - 84% of consumers have been convinced to buy a product or service after watching a brand's video.
- 📹 Search Engine Optimization - Videos can rank separately from web pages and also can help web pages rank higher in search engines.
📱 1. Meta is pushing videos more to compete with TikTok
TikTok is growing, and Facebook knows it. Meta (parent company of Facebook and Instagram) has slowed the reach of image-based content to favor video-based Reels instead (Reels = Meta's branding of TikToks).
📱 2. Reels are recommended more than stagnant posts on Instagram.
What used to be an image-based platform, Reels paved the way for vertical video content to compete with the ever-popular TikTok. As a result, image content has been pushed aside to favor the reach of videos on Instagram.
📱 3. Reels are a better way to connect YOU to your audience.
Statistics aside, your audience wants to connect with you - which is why this Reels collab focuses on you, the baker, rather than your skill set (we don't expect anyone to pipe a perfect pumpkin whilst blind folded).
The goal of this collab is to put a face to a name a
📱 4. Our own experience with the taste test series.
Anecdotal evidence also supports the "Reel reach" theory. Corrie recently completed a 25-day series on Instagram using Reels to run a "freshness test" on her heat-sealed cookies. Each day, she recorded a minute-long video snackin' on a cookie. As dumb as that sounds, the con
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