Look, I'm just going to say it – showing up on camera sometimes feels awkward as hell.

I've been doing this for six years and there are still days where I'd rather do literally anything other than film video content – and I know I'm not alone in this.

But that’s the reality of running a business. And if you want people to actually connect with you and your business, you've got to show your face, use your voice and share your magic. 

And I don't mean it needs a perfectly polished, Hollywood-level production. I mean you, being human, sharing your message.

Sure I could tell you to just “show up” and “be authentic” – but that’s not exactly helpful advice when you're sweating through your third take wondering why you can’t get it right. 

So I’m calling in the big guns – Chantelle from Pink Sunnies Social. 

Chantelle has an incredible background in film, social media, and events that's taken her from London to Los Angeles and back home to Australia. And for over a decade, she's been helping business owners step out of the shadows and actually show up – pink heart-shaped sunglasses and all.

What I love about Chantelle is that she started hiding behind those iconic pink sunnies because she was scared to show her face too. And now? She's creating content that helps other people find that same confidence.

In this episode of the How I Do Content Podcast, we talk about how to actually build confidence on camera even when you’re someone who doesn’t love the spotlight. 

So if you've been avoiding making video content – this one's for you.

CONNECT WITH CHANTELLE KERWIN

• Follow Chantelle on Instagram @pinksunniessocial
• Find out more https://pinksunniessocial.com.au/ 

WANT MORE?

• Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ 
• Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ 
• Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

TOPICS COVERED IN THIS EPISODE

camera confidence, how to show up on camera, introvert on camera, video content tips, film industry content secrets, framing your shot, how to film yourself, talking to camera tips, content that converts, personal branding 2026, human-led content, AI vs human content, authenticity in content, how to stand out online, content overwhelm, video practice tips, how to stop feeling awkward on camera, content creation workflow, building confidence on video, storytelling for business, high-quality content tips, why your videos feel awkward, social media video tips, showing your face online, Instagram video tips, algorithm-proof content, content memorability, relatable branding, how to attract ideal clients with video, content that cuts through, avoiding AI slop, voice vs AI clones, viral content myths, vanity metrics truth, engagement drop Instagram, talk-to-camera reels, voiceover alternatives, content repurposing, video messaging clarity, building a personal brand online

Background Music is Copyright Free. You're free to use this music in your videos.
Track: Harry Potter Theme Song
Music promoted by Chayatori Records
Video Link: https://youtu.be/WY8-lVlLhWE