23: Certifying change: A conversation with Emily Moose on ethical branding
Description
In this podcast episode, we talk with Emily Moose, Executive Director at A Greener World. Discover how emerging brands navigate the balance between certification costs and transparent communication about their eco-friendly initiatives.
Hear real-life success stories and understand the pivotal role credible claims play in captivating conscious consumers. From the pitfalls of greenwashing to the impactful influence of certifications on consumer choices, this conversation is a must-listen.
Join us in shaping a sustainable food future.
Some highlights:
-The dilemma of certification costs versus transparent communication
-The importance of backing up product claims
-Defining regenerative for impact
-Challenges and growth opportunities in sustainable practices
-How certifications empower change
More of A Greener World: https://agreenerworld.org/
More of us: https://www.ecod2c.com/
United States
