23. COI vs. ROI: B2B Marketing’s Best Kept Secret?
Update: 2023-09-22
Description
In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀
Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment!
🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇
Find out about my marketing strategy course B2B Breakthrough Academy » www.b2bjade.com
You can connect with me here!
» tiktok: @b2bjade
» Instagram @b2bjade
» LinkedIn: Jade Tambini
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![18. [IWD 2023] Being Heard As a Woman In B2B Marketing](https://s3.castbox.fm/87/3c/1a/26d7da1701789d34ea7ac53d8940e9d659_scaled_v1_400.jpg "18. [IWD 2023] Being Heard As a Woman In B2B Marketing")
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