#230 Scaling Experimentation at American Express with Amit Mondal, VP & Head of Digital Analytics & Experimentation at American Express
Description
One of the best applications of data science is that it allows experimentation within any organization at scale. The ability to test a new checkout feature, the color of a button, and analyze whether that improves customer experiences can be truly magical when done correctly. However, doing this at scale means that the entire organization needs to be bought into the experimentation agenda. So how do you do this and how do you make sure this becomes part of your organization’s culture?
Amit Mondal is the VP & Head of Digital Analytics & Experimentation at American Express. Throughout his career Amit has been a financial services leader in digital, analytics/data science and risk management, driving digital strategies and investments, while creating a data driven & experimentation first culture for Amex. Amit currently leads a global team of 200+ Data Scientists, Statisticians, Experimenters, Analysts, and Data experts.
In the episode, Adel and Amit explore the importance of experimentation at American Express, key components of experimentation strategies, ownership and coordination in experimentation processes, the pillars that feed into a culture of experimentation, frameworks for building successful experiments, robust experiment design, challenges and trends across industries and much more.
Links Mentioned in the Show:
- American Express
- Decoding Marketing Mix Modeling
- [Course] A/B Testing in Python
- Related Episode: Data & AI at Tesco with Venkat Raghavan, Director of Analytics and Science at Tesco
- Rewatch sessions from RADAR: AI Edition
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