#233: Build Trust, Not Skepticism: Connect with Your Audience Authentically
Update: 2025-03-04
Description
In a skeptical world, how do you build genuine trust with your audience? š¤ This episode explores 3 powerful strategies to connect authentically, share your values, and create a sustainable business built on trust.
Learn how to:
- Share your core values: Attract aligned buyers by being transparent and authentic about what you stand for.
- Show emotions and empathy: Connect on a deeper level by sharing personal stories and acknowledging your audience's challenges.
- Lay out the logic and demonstrate expertise: Build credibility by providing evidence-based information and explaining your process.
Action Item: Add more of you to your work and business in the form of values, emotions, empathy, and logic.
Values Card Sort: https://www.motivationalinterviewing.org/sites/default/files/valuescardsort_0.pdf
Time Stamps:
- 00:00 Introduction: Building Trust in a Skeptical World
- 00:24 The Importance of Trust in Business
- 03:46 Three Ways to Build Trust
- 03:56 Sharing Your Values
- 08:53 Showing Emotions and Empathy
- 13:46 Demonstrating Expertise with Logic
- 18:18 Action Items and Final Thoughts
- 21:34 Conclusion and Next Steps
Show Resources:
- Check out all podcast episodes and full transcripts (www.digitalcoursecreatorguide.com/podcast)
- Follow me on Facebook (facebook.com/digitalcoursecreatorguide) and on Instagram (instagram.com/drmoirahanna) for daily tips and ideas
Work With Dr. Moira:
- Make sure that your content is accessible with The Accessibility Mini Course for Online Creators. (https://digitalcourse.pro/accessibility)
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