236: How Dentists Use IV Sedation to Close More Treatment Plans
Description
Are your patients saying no because they’re scared, not because they can’t afford it? For so many people, the thought of sitting through a long, painful appointment is enough to put their health on hold. In this episode, Kendall Hussein talks with Leah Zipperstein (Head of Strategy) and Clay Griffith (Head of Growth) from Vesper Institute about the real reason patients avoid care, especially when they need a lot of work. They explore how IV sedation can turn fear into relief, help patients finally say yes, and allow dentists to deliver the treatment their patients desperately need—while filling their schedule with fewer reschedules and more impact.
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