#237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business
Description
After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.
In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography.
Join us as we talk about:
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The moment Claudia realized that raising her prices could actually help her clients
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How pre-session consultations changed her business (and her client relationships)
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What happened when she shifted away from the digital-only mindset
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Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free
Plus, Claudia shares:
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Why letting go of “sticker shock” was the best decision she ever made
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How she started seeing her services as an experience, not just a photo package
If you’re looking for a way to bring more joy and profit to your business, Claudia’s story might be just the push you need.
RESOURCES:
WORTH EVERY PENNY JOYCAST SHOW NOTES:
https://photographybusinessinstitute.com/podcast/episode-237
SHOW TRANSCRIPT:
BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
www.joyofmarketing.com/boutiquebreakthrough
INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are.
https://www.instagram.com/sarah.petty
FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS
www.joyofmarketing.com/freebook
FREE FACEBOOK GROUP:
Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by
becoming a boutique photographer.
https://www.facebook.com/groups/ditchthedigitals
YOUTUBE:
Check out my latest how to videos:
https://www.youtube.com/c/thejoyofmarketing
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#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:
Turning Her Back Burner Hobby into Real Money
United States
