"In my experience, a lot of change comes from bottom-up, as opposed to the top-down."

Are you interested in cultivated meat production? What do you think about sustainability and circularity? How can we use our technological advancements for food production?

Interview with Paul Bevan, CEO of Magic Valley. We talk about his vision for the future of cities, the differences in future visions, food industry challenges, personal choice, and many more.

As the founder and CEO of cultivated meat startup Magic Valley, Paul Bevan is on a mission to revolutionize the way we produce and consume meat. By using cutting-edge technology and innovative techniques, they are able to create real meat that is more sustainable and ethical than traditional livestock farming. Paul is a driven and passionate leader with a strong track record of success. He has a deep understanding of the industry and a clear vision for the future of meat production. In addition to his professional experience, he is also a committed advocate for sustainability and animal welfare. Paul believes that by working together, we can create a more ethical and sustainable food system for all.

Found out more about Paul through these links:

• Paul Bevan on LinkedIn;


• Magic Valley website;


• Magic Valley on LinkedIn;


• @MagicValleyFood as Magic Valley on X;


• Paul Bevan on the Future Alternative podcast;


• Australia's Magic Valley takes on the growing demand for lamb - on the green queen;

Connecting episodes you might be interested in:

• No.171 - Interview with Nicole Garofano about circular economy;


• No.210 - Interview with Pearl Ng about regenerative economy;


• No.222 - Interview with Adam Dorr about food technologies

What wast the most interesting part for you? What questions did arise for you? Let me know on Twitter ⁠⁠@WTF4Cities⁠⁠ or on the ⁠⁠wtf4cities.com⁠⁠ website where the ⁠⁠shownotes⁠⁠ are also available.

I hope this was an interesting episode for you and thanks for tuning in.

Music by ⁠⁠Lesfm ⁠⁠from ⁠⁠Pixabay⁠