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Nic Criticos works as the Creative Director for Store Design with Woolworths in South Africa and while he is passionate and speaks so highly of working there, Nic is living proof that our work is too narrow a definition of who we are. He cycles at sunrise, practices yoga and meditation and walks his talk as an inspiring role model for his children and anyone else who crosses his path. 

We talk about his life and work through the lens of his chart, his ADHD as a superpower and how he seeks the feeling of being uncomfortable and how he has created daily disciplines to nurture his creativity.

Listen to a truly inspirational creative.

If you love these themes and topics there are two ways to work with me and some tools you can use in your day to day.

• Brand Strategy Workshop - Essence, Experience, Expression
• Brand Signals
• Download my free branding checklist and my moon calendars