Not everyone should host their own podcast. Here's how to determine if it should be you (or someone else).

If you're starting a podcast for your business or brand, there's one big decision that could make or break your show's success: who should be behind the mic? Spoiler alert: it's not always you.

In this episode, I lay out a simple framework to help you figure out if you should host your business podcast or if someone else might be a better fit.

If you're a personal brand (coach, consultant, freelancer), chances are high that the mic belongs to you. Your voice builds trust, authority, and connection with your listener. But if your business is bigger than you or you're planning an exit, you might need to rethink that plan.

We'll talk about:

1. When YOU should 100% host your podcast (and how to get over mic-fright)

2. Why some founders should not be the host

3. When to consider hiring a professional host or co-host

4. What to consider if you're building a brand that will outlive you

Plus, I share a bonus tip for nervous hosts who still want to be part of the show even if it brings on monsoon levels of sweat.

If you've been unsure whether or not to grab the mic (and that's been stopping you from launching or staying consistent), then this episode will help you decide confidently.

Want help figuring out how to make your podcast work for your brand (with or without your voice)?

👉 Book a free private coaching call here:

https://calendly.com/timwohlberg