You’ve probably thought it before: “I deserve it.” After a long day, a stressful week, or even just because you’ve been “good,” that thought can feel so true. But here’s the problem... when “I deserve it” shows up, it often WINS over your long-term goals. It keeps you from the things you really want.

In this episode of Ready to Lose, we’re digging into why that happens- and more importantly, what to do about it. You’ll learn the difference between your goal whys (the big, future reasons you want to lose weight) and your behavior whys (the in-the-moment reasons that actually keep you showing up).

We’ll cover:

• Why your “goal whys” (like wanting to lose 20 lbs or feel confident again) don’t always work in the heat of the moment.

• How the “I deserve it” thought sneaks in and derails your progress.

• The kind of "whys" that are powerful enough to compete with instant gratification.

• Real client and personal examples using these tools

Because here’s the truth: you do deserve it, but what you really deserve is to feel good now and stay consistent long-term. And that’s exactly what this episode will help you do.

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