In this conversation, Jared Luhman and Henry Burns discuss the intricacies of ranching, focusing on the use of virtual collars for cattle management. Henry shares his family's ranching history, the challenges faced in South Texas, and the importance of mentorship in navigating the ranching landscape. They delve into the financial aspects of ranching, the learning curve associated with new technologies, and the significance of effective communication in family-run businesses.

Resources Mentioned:

Ranching for Profit

Holistic Management International

Noble Research Institute

Thoughts and Advice from an Old Cattleman - Gordon Hazard

Holistic Management - Allan Savory

Ranching Returns

Working Cows Podcast

Check out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! 

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