245 Brain Science for Story with Lisa Cron
Update: 2024-06-05
Description
Episode Show Notes
In this episode we cover:
- How brains are hardwired to respond to storytelling
- Using brain science to creative more effective marketing
- Creating a “story-worthy problem” to engage readers
- Writing a strong chain of cause and effect
- Utilizing the concept of a “third rail” scene to increase emotional impact
Links I mentioned:
Find out more about Lisa:
Rebel of the Week is: Holly
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This Show is Sponsored by ProWritingAid
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