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In this episode of The Scott Townsend Show, I reconnect with longtime friend and marketing leader Jacquelyn LaMar Berney, President of VI Marketing and Branding in Oklahoma City. Jacquelyn—an accomplished marketer, community leader, and trustee for the Oklahoma City Museum of Art—joins me for a thoughtful and energizing conversation about authenticity, personal branding, and the strange new world of LinkedIn advice.

Jacquelyn and I unpack a recent post she wrote that began with the bold opener: “LinkedIn advice is worthless.” That hook sparked a deep dive into why people chase engagement, how AI-generated posts are changing the platform, and why contradictory “thought leadership” leaves people confused rather than helped.

We talk about the “Harvard Trust Triangle,” what it means to have a “wobble” in how others perceive your empathy, logic, or authenticity, and how to show up as your real self without oversharing. Jacquelyn also reflects on the evolution of LinkedIn—from résumé site, to networking hub, to something that sometimes feels like Tinder-for-business.

Together, we explore:

• Whether authenticity is still possible in an algorithm-driven world
• How personal brands are built (whether you mean to build one or not)
• Why trend-chasing feels hollow
• How to genuinely help people without turning into an “influencer”

It’s a smart, funny, and honest conversation about the tension between being yourself and performing yourself online—and why showing up with integrity still matters.

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Executive Producer: Ben Townsend
Creative Consultant: Matthew Blue Townsend

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Voice Actor: Britney McCullough
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