Consistency in prospecting is one of the hardest habits to master in commercial real estate. Too often, agents rely on motivation and good intentions rather than systems and standards that guarantee follow-through.

In episode 245 of Commercial Real Estate Leadership, Darren Krakowiak shares how to maintain prospecting consistency by setting clear standards and building systems that make success automatic.

He walks through the Standards Operating Loop framework: clarity, commitments, cadence, consequence, and identity. You'll also learn how to design SMART prospecting standards (i.e., specific, measurable, measurable, ambitious, relevant, and time-bound) to ensure that every week includes the focused prospecting activity that drives new business.

You'll discover:
🔹 Why standards outperform intentions in prospecting
🔹 How to set non-negotiable prospecting blocks that stick
🔹 A simple if/then structure for consistent follow-through
🔹 How to measure performance and course-correct quickly
🔹 The mindset of agents who keep promises to themselves

If you struggle with staying consistent, this episode gives you the exact framework to turn prospecting into a habit that delivers results week after week.

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Read the episode anecdote, get the transcript and watch the video recording of the podcast here: cresuccess.co/blog/245

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Podcast music sourced from audioblocks.com